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First off, congratulations to Lisa and Belinda for winning tickets to Chic Petite Presents. For more ticket offers, subscribe to my monthly e-newsletter. Email with the subject head “Tear my Ticketstubbie”.

Do stitching and bitching go hand in hand? Or is there an art to the madness of fashion? Ticketstubbies’ talks to Sharon Garrard, director of Chic Petite Presents… a festival of all things fashion and art. Move over Alex Perry and squinty eye, trout pout combo, here comes raw, underground fashion.

Who is Chic Petite Events? And how did the name come about? Chic Petite Events is a small event team that prides itself on being personable, approachable and unpretentious.  We have a passion for exposing new talent in the arts.  Petite is French for small.  We are a small company with big ideas and goals. Chic means style and elegance, which leads to what we stand for “Elegant events for real people”.  After organising a quarterly show called Launch My Label in 2010, we wanted to come with up with a new concept – one which allowed fashion designers, artists, photographers and other industry people to get their name out in this competitive industry. And Chic Petite Presents… was born.

Can you tell us a bit about this particular event? It is a four-day fashion and arts exhibition launched with a catwalk event showcasing five emerging designers.  People attending the launch will see the fashion and the art which will then exhibit for the following four days.  There will also be live sessions for two days such as hair and make-up demonstrations, live fashion photoshoot, live body art, modeling and styling advice with the Sydney Fashion Hour. These are free sessions and open to the public.

There seem to be an array of activities in the four-day event. What are you personally looking forward to? I am looking forward to the catwalk launch party due to the beautiful summer collections that will be presented in a new industrial space.  Also, the Sydney Fashion Hour with three stylists covering a range of topics will be fun. We are aiming for a friendly session with champagne and cupcakes.

What are some of the difficulties faced by up-and-coming artists and how do your events help? Artists and designers are very creative and talented but unfortunately some of them struggle with the business side – PR, funding and production. Not only do we help them with exposure, we also advise them on various other aspects of the business.

Would people not in the creative industry enjoy this festival? People tend to assume that the fashion and art industry is all glamour. We are trying to show people all the hard work that goes into it. This is also a great opportunity for people who want to see behind-the-scenes action of the fashion/art world.

What can the audience expect? New, exciting, raw talent from Australia and overseas.

Do you foresee this be an annual event? This will be a tri annual event. The next CPP is locked in starting Nov 1st 2011 for 5 days.

What else can we expect from Chic Petite Presents in the near future? We have just organised a launch for a company called Young Republic who have some very exciting collaborative ideas. And. we are on the search for new emerging talent for CPP 2012, watch this space…

Launch My Label catwalk show

26 – 29 July, Queen St Studio, 10-14 Kensington St, Chippendale. Launch party on 26 July, $25, Click here to buy tix


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